Metrics Archives - Business Growth Strategies

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4 Proven Business Growth Strategies [Plus 33 Detailed Techniques]

There are essentially four over-arching strategies for growing a business. No more, no less. Here they are: Get more customers and clients. Get your customers/clients to buy more frequently. Get your customers/clients to spend more money per transaction. Keep your customers longer. [Download this entire article as a PDF here.]While there are only four primary […]

Email Marketing Metrics

One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails. He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics. Last fall, I convinced my client to start measuring […]

Beware the Shopping Cart Shuffle

Shopping carts… if you’re an online business owner, you can’t live with ’em and you can’t live without ’em! Every shopping cart sounds amazing when you read the sales copy. It’s only when you start using it every day that its deficiencies become apparent. I know very few clients who are totally happy with the […]

Metrics That Matter

Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]

Are You Lifting Your Kilt for Google?

I’ve been a fan of Google for a long time. Here’s why: 1. They are better at search than any other search engine. 2. They have the best PPC advertising platform (Adwords). 3. And they offer all kinds of useful tools for free — Google Analytics, Website Optimizer, Google Docs, Gmail, etc. But even with […]