Google’s Big Mistake

I love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that […]

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Claude Hopkins Great Mistake

Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising. In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that […]

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