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Metrics That Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Metrics like: Follower count Number of “Likes” Number of retweets Number of comments Traffic volume in a specific time period Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by […]
Continue readingA Brief Guide to Psychopaths, Scam Artists & Con Men
What do psychopaths, scam artists, and con men all have in common? They’ve all been featured on this blog! In fact, I’ve written individual posts about each of these types of individuals and how to know when you’re dealing with one. Trouble is, these three articles were published over the course of three years (the […]
Continue readingWhat Musicians Can Learn from Zoe Keating
Zoe Keating is a cellist. She makes music, and she sells it on her web site. Here’s what that looks like: You can sample her music. If you like it, you can buy it. You can get her music digitally for $8. You can get the CD + digital download for $14. Or you can […]
Continue readingPursue Your Obsession
Common business advice is to do what you love, the money will follow. This works sometimes, but not always. There’s not always a “hungry market with money” for the things you love to do. Better advice, I think, is to pursue your obsession. This occurred to me while watching a world championship between the world’s […]
Continue readingDo You Sell to the Mass Affluent?
For a few years back in 2005, 2006, and maybe even 2007, it became popular to sell the “mass affluent.” Why? Because there were lots of them… and… they had lots of disposable income to spend. But it seems the “mass affluent” may be dwindling. It may now be more accurate to call them the […]
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