Tag Archives forMyth

The Myth of the “Duplicatable” Business

In the biz-opp world, it’s popular to sell people on the idea of the so-called “duplicatable” business. You’ll often see copy that claims, “All the hard work has already been done for you! This business is super easy to duplicate. It’s truly a ‘plug and play’ opportunity.” I just scratched that out. Here’s some real […]

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Ideas Are Cheap and Plentiful

One of my favorite business books is Rework by Jason Fried and David Heinemeier Hansson. I’m reading it a second time because I liked it so much the first time. While I was reading this morning, I came across the chapter called “Start making something” on page 38. It corroborates everything I wrote in The […]

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The Myth of the Killer Idea

Your idea is the least valuable “ingredient” in building a successful business. So argues John Warrillow in this excellent article, “Idea is least important part of a company.” If you run a business, you know that your idea was the least difficult part. My guess is that your idea has evolved considerably since you first […]

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