They Sent This Email Not Once, But Twice…

Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]

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Naming Names vs. Calling Names

A few people have responded to my recent controversial post either on their blogs or via comments. Some have expressed their opinion that it’s never good to name names. And others have spoken out against name calling. But I think the two issues are getting a little bit confused. There is a big difference between […]

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