[Client Nightmare] 6 Dead Giveaways that Told Me to Say “No”

Obviously, I don’t do business with every potential client who contacts me. Sometimes my fee is too high. Sometimes I don’t have time in my schedule. And… sometimes… I simply don’t want to do business with the person who contacted me. Such is the case here. I’ve reproduced our correspondence (with name removed) so you […]

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The Advice I Gave to a Young Copywriter

Last night I spoke with a young copywriter about a project he’s considering accepting. Naturally, he was excited about the project. He’s still getting experience and learning the craft, so just about any opportunity is exciting. But as he explained the details of the project to me, I spotted a few red flags. For example, […]

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How Clients Minimize the Value of Your Work

Many of the potential clients who will contact you will try to get you to negotiate your fees down. They’ll say things like, “We’re looking for a long-term relationship. We’ve got a lot of work. We could keep you busy for a long time.” The implication, of course, is that you should lower your fee […]

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