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3 Fascinating Business Predictions that Made Me Think
Here are three business predictions that I’ve been thinking about ever since I read them. I think they are quite prescient and worth your consideration. Perhaps they’ll hit you the same way they hit me. Made-Me-Think Prediction #1: Search moves to apps by John Jantsch of DuctTapeMarketing.com John writes on his blog: “My use of […]
Continue readingNetflix Kills Qwikster
Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:
Continue readingHow Netflix Could Have Made Bad News Better
In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]
Continue readingHas Netflix Gotten Bored of Its Own Advertising?
Unlike my copywriting colleague, Ben Settle, I actually did respond to a Netflix ad. That was a few years ago now. At the time, they were doing a bunch of print advertising. Mostly blow-ins included with the grocery store flyers delivered by mail once a week. Those little ads were brilliant. They demonstrated — in […]
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