Gary Halbert’s Newsletters in Chronological Order

TheGaryHalbertLetter.com contains a wealth of information for copywriters and direct marketers. But if you’ve ever tried to read through the archive of newsletters in chronological order, you know it’s much easier said than done. That’s why I was pleasantly surprised to discover that a fellow marketer had taken the time to create an “online index” […]

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Selling Newsletters with Direct Mail? Here’s 1 Thing You Must Remember…

I recently wrote my first direct mail package for a newsletter that covers economic and geopolitical issues. As part of my research, I read through portions of the direct mail books I’ve got on my shelves. That’s when I came across this little gem on page 327 of Million Dollar Mailings by Denny Hatch. Newsletters […]

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