Why the Fortune Is in the Follow-Up

Everybody in business always hears, “The fortune is in the follow-up.” Nobody ever talks about why. Is it because people are annoyed by you and are trying to ignore you? In a few rare cases, perhaps. More likely, the people you’ve contacted are busier than a one-armed paper-hanger. They might be interested in your offer; […]

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Drayton Bird: “The Best TV Ad Ever”

While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird. He’s incredibly bright. And he’s got a wicked sense of humor. Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964. A few things stand out to me: 1. […]

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