by Ryan M. Healy on March 17, 2010
David Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous. Here is what Ogilvy wrote: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock But did you know Ogilvy didn’t actually write this [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
Book Yours Now »
|
by Ryan M. Healy on February 17, 2010
Creativity is vital for any idea worker. But it’s easy to let creativity die. We get stuck reading the same things, thinking the same things, doing the same things in the same ways we’ve always done them. Doesn’t matter where you live. A guy in New York can watch the same TV programming in San [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
|
