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Hard Work Is Good for What Ails You
Too many people shy away from hard work when they really should be working harder. From the inimitable Drayton Bird: Assuming you and I work equally smart, I’d think whichever one of us worked the hardest would come out ahead. Hard work is good for what ails you. When your business or job isn’t going […]
Continue readingWhy Official Stories Are Risky
One of the primary principles of positioning is to be first in a particular category or market. If you can be first in your category, then your prospect will naturally think of you first when he is ready to buy. This principle of positioning works the same way with history. The media writes the first […]
Continue readingPatience and Persistence
I’ve learned that only a small percentage of people have the patience or persistence necessary to succeed. Many people start, but few continue. They give up too early. They don’t see things through to the end. Perfect example…
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