Persuasion Archives - Business Growth Strategies

Tag Archives forPersuasion

Drayton Bird: How to Become a Better Copywriter & Marketer

There’s a set of three videos you ought to have this year. They are not bird-watching videos… they are Drayton Bird videos, in which he teaches you How to Write (and Persuade) Better. In case you don’t know who Drayton Bird is, let me paint a brief picture of the man:

Finding the Right Emotional Trigger

Have you ever tried to persuade somebody of certain belief or to take a specific action? It’s rarely easy. For the most part, us humans are hard-headed creatures set in our ways. I was reminded of this when we went to get our family photos taken this morning. We all got dressed up (our three […]

Ben Settle’s Weird Copywriting Tips – Part 1

Today marks the beginning of a 4-part series of copywriting questions and answers with Ben Settle. At first, I thought I would publish everything in a single post. But then I saw how much Ben wrote! 5,049 words, to be exact. A bit much for a single blog post. So after discussing it with Ben, […]

A Side of @HealyMonster

If you’ve been a reader for any length of time, you know that my blog here is the “main course,” so to speak. In other words, this is where I share a lot of my controversial ideas, as well as tips, strategies, and techniques for writing sales copy, getting traffic, and growing business. Now, I […]

Sabotage! When Social Proof Backfires

Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. […]