Ideas Are Cheap and Plentiful

One of my favorite business books is Rework by Jason Fried and David Heinemeier Hansson. I’m reading it a second time because I liked it so much the first time. While I was reading this morning, I came across the chapter called “Start making something” on page 38. It corroborates everything I wrote in The […]

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Stuck on a Sales Letter? Then Do This…

Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]

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