Why Did You Lie to Me?

In late July I sent out a survey asking you what you’d like me to write more about. By far, the most popular choice for what I should write more about was “how-to posts.” More specifically, you told me you wanted me to write more about copywriting. Specific responses included “copywriting tips,” “secrets of good […]

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Is It Ever a Good Idea to Mix Politics and Marketing?

Everybody is talking about the merits and disadvantages of mixing politics and marketing, and by “everybody” I mean two people in particular. On Google+ Travis Campbell asks: Are you willing to put your brand at risk to stand for what you believe in? Aaron Wall does great work, and is someone I’ve learned a lot […]

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