Why the Christmas Season is Generally a Disaster for B2B Sales

A forum participant wants to know if launching an infoproduct during the holidays is a good or bad idea. He writes: Hey Guys, I’m wondering if anyone has experience with doing launches during the holidays? Does it reduce sales as people try to save money for holiday gifts? Or are people in a buying mode […]

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7 Traits Scam Artists Have in Common

Scam artists aren’t always easy to spot at first glance, but once you know what to look for, they are much easier to identify. Here are 7 traits most scam artists have in common: 1. Likable, Confident Personality Most scam artists are actually very easy to like. This is one way they build trust with […]

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How to Stand Up When You Get Smacked Down

Got a tough question in my inbox today… Hi Ryan, I have a question I can only ask a copywriter/marketer who is a parent. See, since I don’t have kids, I have a different kind of pressure to face than you do. Recently my main laptop crashed, which erased my entire product launch information. While […]

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Does the World Really Need Another Copywriting Book?

If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]

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My Motive for Creating Controversy

A couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]

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