Nearly everybody deals with inertia at some point. The law of inertia says this: things at rest tend to stay at rest; things in motion tend to stay in motion. Nobody is immune to this law. Maybe this is why whenever John Carlton writes a sales letter, he imagines his prospect as a fat slob [...]
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits. Book Yours Now » |
