Promises

About seven or eight years ago I bought AWAI’s Accelerated Program for Six-Figure Copywriting. I still have the magalog that sold me on buying the program. When I got it in the mail, I literally blocked out the next evening to read it. So when I got home from work the following day, I sat [...]



Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

7 Traits Scam Artists Have in Common

by Ryan M. Healy on March 21, 2011

Scam artists aren’t always easy to spot at first glance, but once you know what to look for, they are much easier to identify. Here are 7 traits most scam artists have in common: 1. Likable, Confident Personality Most scam artists are actually very easy to like. This is one way they build trust with [...]



Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.  Book Yours Now »

What Marketers Can Learn from Hitler

by Ryan M. Healy on December 16, 2010

Most marketers suck. Here’s what I mean: They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver. I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine). He and I both [...]



Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.  Book Yours Now »

The Dark Side of Advance Selling

by Ryan M. Healy on March 23, 2010

One of the tactics that I’ve seen recommended throughout the years is to sell your product before it has been created. Some say you can gauge the success of the product by selling it in advance. If it sells well, create the product. If it doesn’t sell well, scrap it and refund your customers. (One [...]



The Best Link Cloaker?
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with!  Read My Review Here »

Internet Marketing on Life Support

by Ryan M. Healy on January 18, 2010

Are Internet marketing “gurus” just a den of thieves? And is Internet marketing itself now on life support as a result of their unethical business practices? The reason I ask these questions is because recent events have forced me to ask them. Internet marketing “gurus” are being called out left and right, new advertising rules [...]



Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »