by Ryan M. Healy on October 15, 2011
Have you noticed how many singers are using auto-tune these days? I think it all started with Cher and her hit single “Believe.” (“Do you believe in life after love?”) Now, everybody’s using auto-tune. And while some music purists hate it, the singers love it! After all, auto-tune makes them sound good even if they [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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by Ryan M. Healy on March 3, 2011
If you were to go to CopywritingCode.com and look at the lessons on the home page, they would probably look like any other blog posts: a few paragraphs with a link to read more if you want. But what you wouldn’t see is how long each lesson actually is… or the level of detail each [...]
2-Step Process for Getting More Clients
Getting booked solid with clients is actually not as hard as it seems. Let me share with you a simple 2-step process that I have used for more than five years.
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by Ryan M. Healy on February 17, 2011
This week, J.C. Penney was blasted for buying links to increase their search engine rankings. The NY Times said buying links is a black hat SEO technique. I thought that was a little strange. Paid links are hardly black hat. As Fred Black pointed out in his article about the J.C. Penney link buying scandal: [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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by Ryan M. Healy on February 9, 2011
You should never claim you’re the best in your ads. Here’s why… Reason #1: It’s difficult, if not impossible, to prove anything is “the best.” Reason #2: Even if you could “prove” it, most people would still be skeptical. Reason #3: Blatant boasting is always a turn-off. Reason #4: It does nothing to further the [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on February 4, 2011
Your idea is the least valuable “ingredient” in building a successful business. So argues John Warrillow in this excellent article, “Idea is least important part of a company.” If you run a business, you know that your idea was the least difficult part. My guess is that your idea has evolved considerably since you first [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
Click Here to Read the Complete Article »
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