Proof

Proof that Hard Work Is a Legitimate Selling Appeal

by Ryan M. Healy on November 29, 2010

Recently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom [...]



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Copywriters: Guilty as Charged?

by Ryan M. Healy on April 10, 2010

After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times [...]



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