by Ryan M. Healy on April 12, 2011
How the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
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by Ryan M. Healy on February 21, 2008
One of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley. Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
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