Netflix Kills Qwikster

Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:

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How Netflix Could Have Made Bad News Better

In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]

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