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The Illusion of Democracy

One of the best things that could happen for entrepreneurs and private businesses this year is for Ron Paul to win the Presidency. While I hope this happens, I’m doubtful that it will. Not for lack of support either. (Ron Paul probably has more supporters in this country than any other candidate, including Obama.) The […]

How the Media Tries to Get You to Vote for Bad Candidates

Old media is still a powerful tool that influences millions of people every single day. Yet the media is far from objective in its coverage of political issues. Reporting is dead; but putting spin on information is alive and well (even if you’re in the “No-Spin Zone”). With that in mind, let’s talk about this […]

An Ancient Copywriting Lesson for Modern Times, Courtesy of Rick Santorum’s Nephew

Recently, fellow copywriter Robert Stover introduced me to the concept of ethos in sales copy. Ethos literally means “character.” In other words, we often judge the persuasiveness of a sales message based on the character of the person who is doing the selling. While the idea that some sales people are more trustworthy than others […]