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Yes, Your Prospects Will Read a 10-Page Sales Pitch [Here’s Why]
Recently a client expressed his concern that his prospects would not read a long sales pitch. “I don’t know… I just don’t think they’d read a 10-page letter,” he said. This isn’t a new concern. Clients the world over believe their customers are different. Their customers would never read a 10-page letter, much less a […]
Continue readingJoe Polish ‘Insane Offer’ IS Crazy [Direct Mail Review]
I’ve been on Joe Polish’s mailing list for a few years now. Not his email list — rather his physical mailing list. In case you don’t know who Joe Polish is, he’s a Dan Kennedy student who made a name for himself by helping carpet cleaners grow their businesses. He now hosts meetings and mastermind […]
Continue readingDon’t Be Like This “Barking Copywriter” Who Doesn’t Deliver
Long-term client relationships are not unlike marriages. They can work well for years, but at some point the client may decide he wants to try a different relationship. That’s okay. It’s a natural part of the business cycle. One of my clients stuck with me for more than four years. I was on a monthly […]
Continue readingNot Everything Goes Smoothly: Ryan Shares Some Crazy Failures
In 7+ years of freelancing, I’ve done a lot of things that seemed promising at the time… but then never really panned out like I thought they would. For example: A friend and client of mine was starting a new business with some partners. They wanted to create a website that would provide high quality […]
Continue readingA Direct Mail Package So Bad They Had to Send It Twice
I recently received two copies of the same direct mail package on the same day. When I opened the first package and pulled out the letter, I discovered that two gentlemen named Jeff Vacek and Ken Preuss had “reserved a free seat” for me to “personally attend” their “Info Marketing Millions Ultimate Blueprint Event.” I […]
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