Posts tagged as:

sales letter

Hot Date with an Ugly Sales Letter

by Ryan M. Healy

in Advertising, Business, Copywriting, Critiques

Happy Valentine’s Day!
Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today.
But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours!
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I’m looking for a hot date [...]




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3 Copywriting Lessons Worth Re-Learning

by Ryan M. Healy

in Copywriting, Lessons

One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for [...]




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