Eugene Schwartz: “It Is the Copywriter’s Job to…”

Attention in the 21st Century is like light that has passed through a round cut diamond: It is fractured in a thousand directions. The copywriter’s job is to capture that fractured attention and refocus it on the sales message of the product he is selling. Eugene Schwartz writes on page 15 of Breakthrough Advertising: “It […]

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Reasons Why People Unsubscribe

Lots of people come and go on email lists. A few of them actually tell me why they unsubscribed. These are some of the most fascinating responses because they’re usually passionate — and I struck a nerve. Here are a few reasons people have unsubscribed from my email list this year and last year. ****** […]

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