Blog to Build an Audience

Some people blog to get good search engine rankings. But getting good rankings should not be an end in itself, but rather a means to an end. That’s because a first page ranking, by itself, does you very little good. Visitors search, they click, they read, they leave. Search engine visitors rarely return. They find […]

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Paid Links Constitute “Black Hat SEO”? Hardly…

This week, J.C. Penney was blasted for buying links to increase their search engine rankings. The NY Times said buying links is a black hat SEO technique. I thought that was a little strange. Paid links are hardly black hat. As Fred Black pointed out in his article about the J.C. Penney link buying scandal: […]

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How to Generate Traffic from Blog Comments

There are dozens of different ways to get free traffic to your site. One of them is to leave comments on other people’s blogs and link back to your own site. This by itself is a decent strategy. The quicker you comment on a new blog post, the more likely it is you’ll get some […]

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