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Paid Links Constitute “Black Hat SEO”? Hardly…

This week, J.C. Penney was blasted for buying links to increase their search engine rankings. The NY Times said buying links is a black hat SEO technique. I thought that was a little strange. Paid links are hardly black hat. As Fred Black pointed out in his article about the J.C. Penney link buying scandal: […]

Why Your Online Reputation Is More Important Than Ever

In December, there was one story I followed that completely fascinated me. It all started with a November 26 New York Times article my dad forwarded. The article was “A Bully Finds a Pulpit on the Web.” The article detailed the business practices of Vitaly Borker, a man who essentially misrepresented his products and then […]

5 Business Predictions for 2011

Since 2011 is right around the corner — and my 2010 business predictions have been more popular than I expected — I’ve decided to venture into the risky field of prognostication by making a few modest business predictions about the coming year. Business Prediction #1: Cloud Computing Goes Mainstream Michel Fortin’s prediction from a year […]