by Ryan M. Healy on January 7, 2012
So 2012 has arrived, and with it thousands of business predictions for the new year. One blog post in particular links out to 300+ Internet marketing predictions for the new year (!!). My track record, while not perfect, has been fairly accurate. And so, once again, I’ll venture a few modest business predictions for the [...]
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
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by Ryan M. Healy on April 7, 2010
“Mega” is such a hypey word, isn’t it? But I think selling $150 million in a single day qualifies as a mega launch. To my knowledge, this figure puts to shame any kind of product launch ever done in the Internet marketing space. Of course, I’m not talking about yet another home study course; I’m [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on January 12, 2009
It’s always a good day when your name is mentioned between Seth Godin and Jeff Bezos (the founder and owner of Amazon.com). Source: http://www.insuremeblog.com/agent/2009/01/smart-takes/ -Ryan M. Healy
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
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by Ryan M. Healy on March 25, 2008
I love to read. And I love to track every book I read. In fact, I began logging every book I finished starting in the 8th grade, and I’ve been doing it ever since. Every January, I close out the prior year, print my log, hole-punch it, and put it in my book log binder. [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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