The cash-strapped California government wants to collect sales taxes from Internet-based businesses. For the third time in three years, California lawmakers are pushing for legislation to make it harder for Internet sellers to avoid collecting sales taxes, and prospects for getting it passed are stronger than ever. Passing the bill is a question of “e-fairness,” […]
Continue readingWhen it comes to business, size matters. If you’re a small business — or solopreneur — you have a distinct disadvantage over big corporations. There are the obvious disparities. Corporations have deeper pockets, bigger ad budgets, greater economies of scale. But the biggest advantage of all is the political leverage big corporations have that small […]
Continue readingDo you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]
Continue reading