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1 Shocking (But Not Unexpected) Facebook Statistic
This morning I came across shocking (but not altogether unexpected) Facebook statistic. It is this: “Only 16% of fans see any given post on the average Page.” (Source: Mashable.com) Here’s what that means… If you have a Facebook page with 500 fans, then only 80 of them will see any update you post. Which means […]
Continue readingMy Unexpected Conversation with Ryan Deiss
If you recall, last March I wrote a fairly harsh critique of the sales video Ryan Deiss uses to sell his Let’s Get Social program. When I wrote it, I was pretty fired up because of what I perceived as being gross overstatements in the sales copy. I really didn’t expect to hear from Deiss, […]
Continue readingDeconstructing Deiss: The King of Social Media Hype
…or the Video Critique Ryan Deiss Didn’t Want Me to Write. =========================================== IMPORTANT UPDATE: As a result of this critique, Ryan Deiss contacted me. We hopped on the phone to discuss my criticisms, and Ryan has since updated the video script he uses to sell his Let’s Get Social product. If you read this post, […]
Continue readingBonobos Employee #2 Demonstrates the Right Way to Respond to Criticism
Yesterday, I was not kind to the folks who wrote the Bonobos ad posted here. Of course, I had no idea whether or not anybody at Bonobos would ever see my critique. To my shock and delight, Employee #2 at Bonobos (Adam) posted a comment within 15 minutes from the time I hit “publish.” I […]
Continue readingBye-Bye Email Subscribe Button
When I asked for you to vote on your favorite blog header graphic, I got a number of insightful comments and questions. If you voted or replied, thank you. I also got a couple comments from readers who questioned why I was removing the red subscribe button from the header graphic. For example: why are […]
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