Speakers

Copywriters: Guilty as Charged?

by Ryan M. Healy on April 10, 2010

After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times [...]



31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.  Click Here to Get the 31 Tips »

The Dark Side of Advance Selling

by Ryan M. Healy on March 23, 2010

One of the tactics that I’ve seen recommended throughout the years is to sell your product before it has been created. Some say you can gauge the success of the product by selling it in advance. If it sells well, create the product. If it doesn’t sell well, scrap it and refund your customers. (One [...]



How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »

Sabotage! When Social Proof Backfires

by Ryan M. Healy on March 16, 2010

Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. [...]



How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »