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How Netflix Could Have Made Bad News Better

by Ryan M. Healy on September 19, 2011

In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are [...]



31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.  Click Here to Get the 31 Tips »

Ben Settle’s Weird Copywriting Tips – Part 3

by Ryan M. Healy on April 20, 2011

Welcome to Part 3 of my 4-part Q&A series with Ben Settle. In today’s installment, you’ll discover: How often you should email your list. (And how to minimize spam complaints and unsubscribes in the process.) How to test new ideas that your market may not be familiar with. How to write copy for high ticket [...]



31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.  Click Here to Get the 31 Tips »

Warrior Forum Scammer Confesses

by Ryan M. Healy on April 4, 2011

I recently stumbled upon a shocking story in which a scammer privately confessed to the scams he’d been perpetrating on Warrior Forum. The scammer in question (Andy Tudor) charges from $250 to $500 for a solo ad to an opt-in list with 50,000 subscribers. The problem: There is no list. You pay a few hundred [...]



Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.  Book Yours Now »

Amazon Introduces Broadcast Email Service

by Ryan M. Healy on January 25, 2011

Amazon just introduced a new service under their Amazon Web Services (AWS) umbrella. It’s a broadcast email service called Simple Email Service, or Amazon SES for short. In their own words: Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

How to Generate Traffic from Blog Comments

by Ryan M. Healy on July 29, 2010

There are dozens of different ways to get free traffic to your site. One of them is to leave comments on other people’s blogs and link back to your own site. This by itself is a decent strategy. The quicker you comment on a new blog post, the more likely it is you’ll get some [...]



Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.  Book Yours Now »