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Baked flatbread with variety of toppings.

How Smart Marketers Name Products to Increase Sales

Recently I’ve noticed that some restaurants are playing word games. Instead of offering “pizza,” they’re offering “flatbreads,” even though the two are virtually indistinguishable. But it does change customers’ perceptions. Pizza is an inexpensive food for Friday nights. But stone-fired artisan flatbread… that sounds fancy, and possibly worth paying a little extra for. It is […]

A Quick 1-Question Survey

I’m doing a little market research. So I’ve got a quick one-question survey for you… Would you be more likely to hire a direct response copywriter or a conversion optimization expert? Click the link to respond. Thanks! -Ryan M. Healy

Why Did You Lie to Me?

In late July I sent out a survey asking you what you’d like me to write more about. By far, the most popular choice for what I should write more about was “how-to posts.” More specifically, you told me you wanted me to write more about copywriting. Specific responses included “copywriting tips,” “secrets of good […]

6-Question Survey about My Blog Posts

It’s been a LONG time since I conducted a formal survey. With the exception of a 1-question poll I ran a year ago, the last “official” survey I ran is dated March 22, 2009. Anyway, I thought it was time to get your feedback based on what I’ve been writing and publishing the last seven […]

How to Get Inside Your Prospect’s Head

As you might already know, I’m currently looking for any questions you may have about how to grow your copywriting business. Tammy responded late last night. Although she’s not currently looking for clients, she still asked an excellent question. Here it is: What steps do you take to learn every single thing you can about […]