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The Raw Materials for Writing
If you were to build your own house, you could not do it without first acquiring the raw materials. You would need wood, nails, windows, doors, shingles, siding, and much more. This is common sense. Yet, when it comes to writing, many people often sit down at the keyboard without any of the raw materials […]
Continue readingBasic Sales Appeals Go on Forever
On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas […]
Continue readingHow to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
Continue readingStuck on a Sales Letter? Then Do This…
Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]
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