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Abercrombie’s Offensive Ads: Controversy is Smart Business
We don’t get angry at Lane Bryant for only offering plus-sized clothing for women. We don’t criticize them for not catering to “skinny people.” We don’t get angry at Justice for only offering clothing for tween girls. We don’t criticize them for not catering to boys… or babies… or adults. So why is everybody up […]
Continue readingCreative Promotion: Tax Relief Weekend
As you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about. Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy. That’s why I was pleased to see this creative promotion in my email inbox […]
Continue readingProof that Hard Work Is a Legitimate Selling Appeal
Recently, Terry Dean wrote a story about how he and his wife received free ballroom dancing lessons, but declined to continue the paid lessons because the instructor said, “This will be the hardest thing you have ever done.” While Terry found this statement to be a big turn-off (so much so that he decided ballroom […]
Continue readingHow to Get Inside Your Prospect’s Head
As you might already know, I’m currently looking for any questions you may have about how to grow your copywriting business. Tammy responded late last night. Although she’s not currently looking for clients, she still asked an excellent question. Here it is: What steps do you take to learn every single thing you can about […]
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