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Do My Copy Critiques Provide More Value than Fake Gurus?

I’ve been offering copy critiques for a few years now. I continue to offer them because I enjoy doing them, and they’re a good way to help people who prefer to write their own copy. The feedback I’ve received from my critiques has been overwhelmingly good. In fact, I’ve gotten a number of solicited… and […]

Don’t Beat Yourself Up – Do This Instead

Yesterday, I published Copywriting Mistake #11. At least four more to go, followed by a wrap-up post. But I decided to take a break today because I just received some unsolicited feedback from a client who hired me to do a copywriting critique for him. He writes:

Be Stingy with Testimonials

On the one hand, getting testimonials from colleagues and clients can boost your credibility in the market and help you get more business. On the other hand, giving out testimonials can be risky business. If you give somebody a testimonial or endorsement after only brief interaction with him, you’re playing with fire. You don’t really […]

Hot Date with an Ugly Sales Letter

Happy Valentine’s Day! Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today. But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours! ========================= I’m looking […]

How Far Is Too Far in Advertising?

There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using […]