Posts tagged as:

testimonials

Hot Date with an Ugly Sales Letter

by Ryan M. Healy

in Advertising, Business, Copywriting, Critiques

Happy Valentine’s Day!
Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today.
But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours!
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I’m looking for a hot date [...]

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How Far Is Too Far in Advertising?

by Ryan M. Healy

in Copywriting, Ethics, Examples

There is a huge dichotomy in advertising.

On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can.

On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising.

Last week I raised the issue of using fake scarcity to [...]

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