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7 Simple Tips for Getting More High Quality Traffic

Since I’ve been marketing on the Internet for more than six 13 years now, both as an employee and a freelance copywriter, I’ve learned quite a few things about generating traffic. In fact, TRAFFIC was one of the first subjects I ever dove head-first into — even before copywriting. This is not to say I’m […]

Copywriter Tries to Make a YouTube Video

So I’ve decided to finally start using my YouTube channel. I’ve named it “Freelance Tip of the Day” “Six-Figure Freelancer.” My intent is to publish a new freelance video tip five days a week. Each tip will be fairly short… about 1-3 minutes each. I’ve also set up a new blog where I will be […]

How Well Do You Know Your Market?

When selling via the written word, it’s critical to know what your market is thinking. You need to know their hopes and fears… what products they may have purchased in the past… what their daily life is like… and so on. It’s also important to understand your market’s state of awareness. How aware are they […]

How to Write Text Ads: Tips from 18 PPC Experts

Last year 17 PPC experts and I were asked for our opinions regarding how to write and optimize text ads. Here is how I responded: What are some of the biggest mistakes people make in text ad testing (aside from only measuring CTR changes)? Here are three common mistakes I see:

Attention Mac Users – I Need Your Help

Yesterday, I finally “retired” my five-and-a-half-year-old Dell laptop and bought an Apple iMac to replace it. So far, I love it. Feels light years beyond my old PC set-up. But right now I’m focused on two important things: Transferring important files over to the new iMac. And… Learning how to most efficiently use my iMac. […]