Back in September, I wrote about Lifelock and how their advertising is brilliant. But ever since then, I’ve had my doubts about the company. And my research (which has taken quite some time) has turned up some interesting details. Let me back up for a second. The whole reason I started doubting the company’s business [...]
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising. Start Tracking Now! » |
