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Turning Research into Sales Copy

by Ryan M. Healy on April 27, 2009

In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into [...]



How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.  Click Here to Read the Complete Article »

3 Copywriting Lessons Worth Re-Learning

by Ryan M. Healy on January 28, 2008

One reason I wrote The Eight-Month Letter was this: it is much harder to persuade a person to a new belief than it is to get them to part with money. This is because we value our beliefs much more than we value money. In that respect, writing the letter was a monumental challenge for [...]



Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.  Click here to learn more »