Unexamined Opinions

The world is full of unexamined opinions. If you doubt this statement, here’s how to prove it to yourself: Educate yourself deeply on just about any subject, then go engage somebody in a discussion. After that discussion, go have another. And another. And another. Over the course of these discussions with your friends and family […]

Continue reading

Why Official Stories Are Risky

One of the primary principles of positioning is to be first in a particular category or market. If you can be first in your category, then your prospect will naturally think of you first when he is ready to buy. This principle of positioning works the same way with history. The media writes the first […]

Continue reading

Success Is a Patchwork Quilt

No single guru or ebook or system is ever going to make you successful in life or in business. The truth is, success is something you create… something you patch together from diverse sources of information and experience. Maybe you learn something valuable from me. Maybe you learn something else valuable from another teacher. Maybe […]

Continue reading