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leeclowsbeard VS. ryanhealyssoulpatch

I learned about leeclowsbeard last week. Lee Clow is an ad man. He created the famous Apple 1984 commercial. leeclowsbeard is a Twitter profile that posts little bits of wisdom about advertising. But they are not written by Lee Clow — they’re written by his beard (AKA a feller from Texas named Jason Fox). Rather […]

How to Connect on Twitter

New Twitter followers are a dime a dozen. Maybe even a nickel or a penny. (Blame it on all the spam accounts.) Which means it’s not enough to merely follow somebody to get their attention. You need to go a step further and begin to interact with that person. Send them an @reply. Or retweet […]

A Side of @HealyMonster

If you’ve been a reader for any length of time, you know that my blog here is the “main course,” so to speak. In other words, this is where I share a lot of my controversial ideas, as well as tips, strategies, and techniques for writing sales copy, getting traffic, and growing business. Now, I […]

Sabotage! When Social Proof Backfires

Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence. Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire. […]