What Motivates Copywriters? If You Said ‘Money’ You’re Wrong

Are copywriters motivated mostly by money? If you were to listen to them, it might seem that way. Many people pursue copywriting careers in the hopes they will be able to earn six figures a year. But perhaps more than money copywriters are motivated by recognition and admiration.

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Make Your Prospect Feel Special

For experienced marketers, this may be old news, but the Harvard Business Review found that people who were made to feel special were three times more likely to want to buy a specific item. How, exactly, was this conclusion reached?

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