The Influence of Technology on Copywriters

I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.

Continue reading

Video Killed the Copywriting Star?

Bonnie Lowe responds to my call for questions and asks: Some say 18-25 year-olds don’t read; they search YouTube vs. Google, etc. Does this mean copywriting is doomed? This is a great question. After all, video killed the radio star way back in 1979… Couldn’t video also kill the copywriting star? On the surface, it […]

Continue reading