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How Well Do You Know Your Market?
When selling via the written word, it’s critical to know what your market is thinking. You need to know their hopes and fears… what products they may have purchased in the past… what their daily life is like… and so on. It’s also important to understand your market’s state of awareness. How aware are they […]
Continue readingPyramid Schemes
Since the last couple of posts I’ve published have been so serious (I’ve deconstructed Deiss and written about tyranny), I felt it was time for a little levity. With that in mind, enjoy watching the video below. It’s a hypothetical but realistic conversation between a new network marketer and a prospect who can’t seem to […]
Continue readingNew Search Engine: Blekko
I just discovered the new search engine Blekko. I haven’t used it much yet, but the video walk-through is intriguing because it explains some new twists on what we’ve come to expect from search. For instance, Blekko offers multiple ways to sort search results. Plus, they’re giving open access to ranking data — which is […]
Continue readingGoogle’s Superbowl Commercial: Parisian Love
Imagine my surprise as I watched the Superbowl and saw a TV commercial for Google! I’m not sure whether or not it’s their first TV commercial, but I don’t recall ever seeing one before. What I love about Google’s commercial — called “Parisian Love” — is how it builds a compelling story through search phrases. […]
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