Lost in Transition

Every interruption in your day creates lost time. Time lost to the interruption itself. And time lost to remembering what you were doing, refocusing, and restarting. The more interruptions — no matter how small they are — the less productive you will be. As you may know, I worked from a home office for 7 […]

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Claude Hopkins Great Mistake

Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising. In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that […]

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