Have you ever wondered what the hard-and-fast rules of copywriting are?
Wonder no more…
Introducing “The 10 Commandments of Copywriting,” which I have now scribbled on digital stone for the benefit of copywriters everywhere.
While I was inclined to mimic the language and style of the Bible, I realized by doing so I would be violating one of my own commandments.
Therefore, I have written these in simple language that is easy to understand.
Here they are…
Commandment #1: Write as if you are talking to a friend.
Commandment #2: Use simple words that are easily understood.
Commandment #3: Spend more time developing your headline and lead than anything else.
Commandment #4: Honor the fathers of direct response advertising.
Commandment #5: Do not write copy for bad products, bad offers, or bad clients.
Commandment #6: Do not write a word until you’ve thoroughly researched your market.
Commandment #7: Know who you’re writing to. Use an offer and approach that is appropriate to the audience.
Commandment #8: Do not bear false witness regarding the product or service you are selling.
Commandment #9: Remove any copy that does not further the sale.
Commandment #10: Be interesting. Never bore your prospect.
For more copywriting tips and lessons, go to:
Your Humble Servant,
-Ryan M. Healy
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