The Bridge-Building Business

Every business owner is in the bridge-building business: one project (or sale) often leads to another.

Think of every client not in terms of what you make today, but rather what you might make in the future as a result of that client’s testimonial and referrals.

Clients are the bridge between your present and your future.

You want to be in the bridge-building business, not the bridge-burning business.

Every time you burn a bridge, you actually burn two of them. You first burn the bridge between you and your client. Then you burn the bridge your client might have built between you and a future client.

Which means anytime you burn a bridge you are literally burning the bridge to your future! Not a good plan.

In any project you take on, in every sale you make, always give your best effort, your best service — even when you don’t feel like it.

Build bridges; don’t burn them.

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

Comments are closed