That’s a good point you make, but I believe in some cases we just have to look at the aspect of immediate payout like Ryan suggested.

For instance, I’ve got a few clients who have paid me in the range of $6,000-$8,000 for the project. All these guys have businesses that are doing very well, but they just haven’t worked with many copywriters before.

So in cases like this, probably the two things we should look at are:
a) can they pay?
b) are they used to paying out money to get their business tasks done?

IMHO, if a business persons understands the importance of hiring expert professionals for each task, then he will most definitely understand the importance of a copywriter and what he does.

That’s what I feel anyway.

Regards,

Dean Dhuli.
http://HighPowerCopy.com/

That’s a good point you make, but I believe in some cases we just have to look at the aspect of immediate payout like Ryan suggested.

For instance, I’ve got a few clients who have paid me in the range of $6,000-$8,000 for the project. All these guys have businesses that are doing very well, but they just haven’t worked with many copywriters before.

So in cases like this, probably the two things we should look at are:
a) can they pay?
b) are they used to paying out money to get their business tasks done?

IMHO, if a business persons understands the importance of hiring expert professionals for each task, then he will most definitely understand the importance of a copywriter and what he does.

That’s what I feel anyway.

Regards,

Dean Dhuli.
http://HighPowerCopy.com/

Personally, I feel like most jobs are risky and have low reward. I’d rather be self-employed, and I am.

That’s really the perspective from which I created the test — which clients/projects should receive the most attention?

Personally, I feel like most jobs are risky and have low reward. I’d rather be self-employed, and I am.

That’s really the perspective from which I created the test — which clients/projects should receive the most attention?

One caveat, the equation also tells me to stop working on making money online and go back to the corporate world…

One caveat, the equation also tells me to stop working on making money online and go back to the corporate world…

And sometimes a lazy dude like me looks for shortcuts. For instance, I listen to my goals while doing yoga.

Master practitioners would balk at this saying you need to “listen” to your body fully but there’s so many things I want to do with my day, so I look to save time when I can.

Here’s a way to save time with your suggestion.

Before crunching these numbers consider this…

If you haven’t done business with this person before, request the names of at least 3 people they’ve done business with before and would gleefully do so again.

If they can’t come up with 3, or even 1, what makes you think you’ll be the first?

When you work with a Boardroom, Agora or Healthy Directions, these companies know their bread is buttered by copy.

So, the last thing they want is for star talent to avoid them.

Therefore their business systems are highly efficient. They get stuff done. If you write for them you’re all but guaranteed your letter is gonna mail. Even if it isn’t you’ve at least been paid to write it.

These direct marketing giants have solid track records you can depend on.

But when you write for Joe business start up, he may be years away from having the belief systems that allow him to take action effectively.

The only way you know is to ask for proof.

And if this person gets offended or starts sttuddering when you request the names of 3 people who’d vouch for their integrity it might be a sign for you to run, not walk away.

Robert Ringer, then Dan Kennedy and then Eben Pagan throughout the years have reinforced in my mind that smooth talkers aren’t usually smooth doers.

Keep this in mind and this golden equation may gather dust in between uses.

Note Taking Nerd #2
http://www.mynotetakingnerd.wordpress.com

And sometimes a lazy dude like me looks for shortcuts. For instance, I listen to my goals while doing yoga.

Master practitioners would balk at this saying you need to “listen” to your body fully but there’s so many things I want to do with my day, so I look to save time when I can.

Here’s a way to save time with your suggestion.

Before crunching these numbers consider this…

If you haven’t done business with this person before, request the names of at least 3 people they’ve done business with before and would gleefully do so again.

If they can’t come up with 3, or even 1, what makes you think you’ll be the first?

When you work with a Boardroom, Agora or Healthy Directions, these companies know their bread is buttered by copy.

So, the last thing they want is for star talent to avoid them.

Therefore their business systems are highly efficient. They get stuff done. If you write for them you’re all but guaranteed your letter is gonna mail. Even if it isn’t you’ve at least been paid to write it.

These direct marketing giants have solid track records you can depend on.

But when you write for Joe business start up, he may be years away from having the belief systems that allow him to take action effectively.

The only way you know is to ask for proof.

And if this person gets offended or starts sttuddering when you request the names of 3 people who’d vouch for their integrity it might be a sign for you to run, not walk away.

Robert Ringer, then Dan Kennedy and then Eben Pagan throughout the years have reinforced in my mind that smooth talkers aren’t usually smooth doers.

Keep this in mind and this golden equation may gather dust in between uses.

Note Taking Nerd #2
http://www.mynotetakingnerd.wordpress.com