Yes, this very issue has been on my mind as well. When only a few people are doing $1 offers, it's compelling. When everybody is doing them, it's a yawner.

After I mentioned Gary Ambrose's $1 offer for his $5K seminar videos, I got a $1 offer from another guy the same exact day. (!)

Gene Schwartz wrote about how every market has cycles of sophistication. Often, when the market gets highly sophisticated (e.g., everybody has “seen it all”), it can often pay well to return to the simple straightforward offers that are prevalent in a market's infancy.

I predict that people will soon begin to respond better to offers that solve a specific problem for a decent price — not necessarily super cheap ($1) and not necessarily super expensive either.

I guess time will tell…

Ryan

Remember the good old days with Dan Kennedy's Greatest Free Gift Ever… Only cost $19.97. But it was an obvious ethical bribe to try the continuity program.
Now for a buck you get $786 worth of stuff (you've probably already got) and hidden in the sign-up box is the notice you also get 30 days access to their program then you pay only $99 a month.

This is forced nearly hidden continuity and I don't like it especially when the sales process takes you through 4 – 7 different offers.

I'd like to hear your thoughts.

Yes, this very issue has been on my mind as well. When only a few people are doing $1 offers, it's compelling. When everybody is doing them, it's a yawner.

After I mentioned Gary Ambrose's $1 offer for his $5K seminar videos, I got a $1 offer from another guy the same exact day. (!)

Gene Schwartz wrote about how every market has cycles of sophistication. Often, when the market gets highly sophisticated (e.g., everybody has “seen it all”), it can often pay well to return to the simple straightforward offers that are prevalent in a market's infancy.

I predict that people will soon begin to respond better to offers that solve a specific problem for a decent price — not necessarily super cheap ($1) and not necessarily super expensive either.

I guess time will tell…

Ryan

Remember the good old days with Dan Kennedy's Greatest Free Gift Ever… Only cost $19.97. But it was an obvious ethical bribe to try the continuity program.
Now for a buck you get $786 worth of stuff (you've probably already got) and hidden in the sign-up box is the notice you also get 30 days access to their program then you pay only $99 a month.

This is forced nearly hidden continuity and I don't like it especially when the sales process takes you through 4 – 7 different offers.

I'd like to hear your thoughts.

Entrepreneurs are optimistic by nature and believe in what they're doing, so they're naturally enthusiastic.

On the other hand, they also have a tendency to oversell (hype) the dream in an effort to attract good talent to their team.

Ryan