When people buy, it’s to solve a problem like you said, or, to ease some type of pain, increase comfort…etc.

We don’t buy courses, books or training because” well, I bet this product is well put together” nope, we indulge because of the result we feel we can achieve.

I like the idea of looking at your list as real people….imagine that! Lol…it’s easy to forget there are real people behind all the bits and bytes, 1s and 0s.

I can dig it.

I agree with you 100% on this.

I have personally written copy for both helpful products and not-so-helpful products, and my copy has come out stronger when I could see that the reader would benefit greatly from the product.

Thanks,
Dean.

I agree with you 100% on this.

I have personally written copy for both helpful products and not-so-helpful products, and my copy has come out stronger when I could see that the reader would benefit greatly from the product.

Thanks,
Dean.

I just heard that quote last night in Steve Chandler’s audio book “The Story of You”.

In this book Steve addresses the stories you might be telling yourself that keeps you from living life on your terms.

But in the spirit of this post wouldn’t it also be nice to be conscious of stories that might be haunting your prospects lives?

Wouldn’t that help you get in tune with their fears, desires and hopes?

I highly recommend any of Steve Chandler’s books. The two I’ve gone through lately are “The Story Of You” and “The 17 Lies That Are Holding You Back.”

As much as you may like to think your prospects are way different than anyone else’s, they’re not.

We all have unique lives but we all have similar needs we strive to meet.

These books can give you some awesome insight into those common needs we all are driven to fulfill.

And knowing these needs can help you ask penetrating questions when your probing your clients or prospects for your sales story (or hook).

Would you call yourself a sissy for crying?

Well, Ted Nicholas, the world famous direct marketer/copywriter, ex-boxing champion and Marine says if you can’t cry, you can’t write.

I agree with him.

Thanks for this meaningful post Ben.

Note Taking Nerd Numba 2
http://www.mynotetakingnerd.wordpress.com

I just heard that quote last night in Steve Chandler’s audio book “The Story of You”.

In this book Steve addresses the stories you might be telling yourself that keeps you from living life on your terms.

But in the spirit of this post wouldn’t it also be nice to be conscious of stories that might be haunting your prospects lives?

Wouldn’t that help you get in tune with their fears, desires and hopes?

I highly recommend any of Steve Chandler’s books. The two I’ve gone through lately are “The Story Of You” and “The 17 Lies That Are Holding You Back.”

As much as you may like to think your prospects are way different than anyone else’s, they’re not.

We all have unique lives but we all have similar needs we strive to meet.

These books can give you some awesome insight into those common needs we all are driven to fulfill.

And knowing these needs can help you ask penetrating questions when your probing your clients or prospects for your sales story (or hook).

Would you call yourself a sissy for crying?

Well, Ted Nicholas, the world famous direct marketer/copywriter, ex-boxing champion and Marine says if you can’t cry, you can’t write.

I agree with him.

Thanks for this meaningful post Ben.

Note Taking Nerd Numba 2
http://www.mynotetakingnerd.wordpress.com

When people buy, it’s to solve a problem like you said, or, to ease some type of pain, increase comfort…etc.

We don’t buy courses, books or training because” well, I bet this product is well put together” nope, we indulge because of the result we feel we can achieve.

I like the idea of looking at your list as real people….imagine that! Lol…it’s easy to forget there are real people behind all the bits and bytes, 1s and 0s.

I can dig it.

Being able to visualize and know your ideal prospects helps you connect with them, even if it’s over the Internet. They can just somehow “feel” the passion coming out from you.

Anyway, great post!

Jeremy Reeves
http://www.controlbeatingcopy.com

Being able to visualize and know your ideal prospects helps you connect with them, even if it’s over the Internet. They can just somehow “feel” the passion coming out from you.

Anyway, great post!

Jeremy Reeves
http://www.controlbeatingcopy.com

@James – I’m really sorry to hear that. I have a 5-year-old daughter and I can’t imagine losing her, or either of my two sons. Thanks for being willing to share such a personal story.

@James – I’m really sorry to hear that. I have a 5-year-old daughter and I can’t imagine losing her, or either of my two sons. Thanks for being willing to share such a personal story.