Comments on: Turning Research into Sales Copy http://www.ryanhealy.com/turning-research-into-sales-copy/ Ryan Healy on Copywriting, Advertising & Business Growth Fri, 10 Feb 2012 22:18:20 +0000 hourly 1 http://wordpress.org/?v= By: Ryan M. Healy http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-4657 Ryan M. Healy Thu, 30 Apr 2009 18:36:44 +0000 http://www.ryanhealy.com/?p=520#comment-4657 @Marya - Whew! If you hit 9.2% conversion rate, I'd say your approach is working just fine. And thank you for encouraging me to put this into a book. (I'm putting together a written resource right now.) @Jessica & Kevin - Glad you liked the post! @Jeremy - Thanks for the feedback -- on both the post and my sales letter. (I hope the letter was instructive.) Ryan @Marya – Whew! If you hit 9.2% conversion rate, I’d say your approach is working just fine. And thank you for encouraging me to put this into a book. (I’m putting together a written resource right now.)

@Jessica & Kevin – Glad you liked the post!

@Jeremy – Thanks for the feedback — on both the post and my sales letter. (I hope the letter was instructive.)

Ryan

]]> By: Ryan M. Healy http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-14649 Ryan M. Healy Thu, 30 Apr 2009 18:36:00 +0000 http://www.ryanhealy.com/?p=520#comment-14649 @Marya - Whew! If you hit 9.2% conversion rate, I'd say your approach is working just fine. And thank you for encouraging me to put this into a book. (I'm putting together a written resource right now.) @Jessica & Kevin - Glad you liked the post! @Jeremy - Thanks for the feedback -- on both the post and my sales letter. (I hope the letter was instructive.) Ryan @Marya – Whew! If you hit 9.2% conversion rate, I’d say your approach is working just fine. And thank you for encouraging me to put this into a book. (I’m putting together a written resource right now.)

@Jessica & Kevin – Glad you liked the post!

@Jeremy – Thanks for the feedback — on both the post and my sales letter. (I hope the letter was instructive.)

Ryan

]]> By: Jeremy Reeves http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-4589 Jeremy Reeves Mon, 27 Apr 2009 22:27:25 +0000 http://www.ryanhealy.com/?p=520#comment-4589 Awesome post Ryan. I think research is one of the things copywriters struggle with the most. Not actually doing the research, but knowing what to do WITH that research. Your options letter is awesome too. I just studied that the other day! Jeremy Reeves www.ControlBeatingCopy.com Awesome post Ryan. I think research is one of the things copywriters struggle with the most. Not actually doing the research, but knowing what to do WITH that research.

Your options letter is awesome too. I just studied that the other day!

Jeremy Reeves
http://www.ControlBeatingCopy.com

]]> By: Jeremy Reeves http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-14648 Jeremy Reeves Mon, 27 Apr 2009 22:27:00 +0000 http://www.ryanhealy.com/?p=520#comment-14648 Awesome post Ryan. I think research is one of the things copywriters struggle with the most. Not actually doing the research, but knowing what to do WITH that research. Your options letter is awesome too. I just studied that the other day! Jeremy Reeves www.ControlBeatingCopy.com Awesome post Ryan. I think research is one of the things copywriters struggle with the most. Not actually doing the research, but knowing what to do WITH that research.

Your options letter is awesome too. I just studied that the other day!

Jeremy Reeves
http://www.ControlBeatingCopy.com

]]> By: Kevin http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-4588 Kevin Mon, 27 Apr 2009 22:12:29 +0000 http://www.ryanhealy.com/?p=520#comment-4588 Thanks Ryan for some great ideas. Thanks Ryan for some great ideas.

]]> By: Kevin http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-14647 Kevin Mon, 27 Apr 2009 22:12:00 +0000 http://www.ryanhealy.com/?p=520#comment-14647 Thanks Ryan for some great ideas. Thanks Ryan for some great ideas.

]]> By: Marya Miller http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-14645 Marya Miller Mon, 27 Apr 2009 21:01:00 +0000 http://www.ryanhealy.com/?p=520#comment-14645 I've always worried about putting metaphor in my sales copy - I do it quite frequently and somehow got the idea it was frowned upon. But I haven't had any complaints, the last sales letter I received concreted feedback on converted at 9.2% - and now I'm reassured by the fact that you use metaphor too. Thanks for the great article - and great acronym. Being a visual thinker, it's easier for me to remember details using "tricks" on myself, like this. I do hope you are writing a book on all this stuff, Ryan. Marya Miller I’ve always worried about putting metaphor in my sales copy – I do it quite frequently and somehow got the idea it was frowned upon. But I haven’t had any complaints, the last sales letter I received concreted feedback on converted at 9.2% – and now I’m reassured by the fact that you use metaphor too.

Thanks for the great article – and great acronym. Being a visual thinker, it’s easier for me to remember details using “tricks” on myself, like this.

I do hope you are writing a book on all this stuff, Ryan.

Marya Miller

]]> By: Jessica Cox http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-4586 Jessica Cox Mon, 27 Apr 2009 14:49:22 +0000 http://www.ryanhealy.com/?p=520#comment-4586 Great post! I love using journals for language studies. It's especially nice when they quote the people I'm trying to reach. Great post! I love using journals for language studies. It’s especially nice when they quote the people I’m trying to reach.

]]> By: Jessica Cox http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-14646 Jessica Cox Mon, 27 Apr 2009 14:49:00 +0000 http://www.ryanhealy.com/?p=520#comment-14646 Great post! I love using journals for language studies. It's especially nice when they quote the people I'm trying to reach. Great post! I love using journals for language studies. It’s especially nice when they quote the people I’m trying to reach.

]]> By: Marya Miller http://www.ryanhealy.com/turning-research-into-sales-copy/comment-page-1/#comment-4585 Marya Miller Mon, 27 Apr 2009 14:01:56 +0000 http://www.ryanhealy.com/?p=520#comment-4585 I've always worried about putting metaphor in my sales copy - I do it quite frequently and somehow got the idea it was frowned upon. But I haven't had any complaints, the last sales letter I received concreted feedback on converted at 9.2% - and now I'm reassured by the fact that you use metaphor too. Thanks for the great article - and great acronym. Being a visual thinker, it's easier for me to remember details using "tricks" on myself, like this. I do hope you are writing a book on all this stuff, Ryan. Marya Miller I’ve always worried about putting metaphor in my sales copy – I do it quite frequently and somehow got the idea it was frowned upon. But I haven’t had any complaints, the last sales letter I received concreted feedback on converted at 9.2% – and now I’m reassured by the fact that you use metaphor too.

Thanks for the great article – and great acronym. Being a visual thinker, it’s easier for me to remember details using “tricks” on myself, like this.

I do hope you are writing a book on all this stuff, Ryan.

Marya Miller

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